Trusted by Publishers
Worldwide
From news sites to lifestyle blogs, publishers across every vertical have grown their ad revenue significantly with Babel Media. Here's what they have to say.
What Publishers Say
Real results from real publishers — across news, lifestyle, tech, sports, and entertainment verticals.
As a classifieds marketplace we have millions of listing pages, and historically only the top of each page was truly monetized. Babel Media's in-image and native formats turned our inventory pages into real revenue — CPMs went up in the first quarter and our users haven't complained once. For a CEO, that's the kind of result that's hard to argue with.
Managing digital sales across a multi-title news group means juggling dozens of stakeholders and yield targets. Babel Media's unified header bidding gave us one dashboard for all our properties and added consistent demand we simply didn't have access to before. We've seen a solid revenue lift and our sales team can finally focus on direct deals instead of chasing fill rates.
From an ad ops perspective, what sold me was how clean the integration is. One tag, transparent reporting, and a real support team that actually understands waterfalls and floor pricing. We cut our setup time significantly compared to our previous SSP and our video CPMs are consistently higher. Babel Media has become the partner I recommend internally without hesitation.
What Publishers Gain from Each Format
Average results across Babel Media's publisher network — your results may vary based on traffic, content type, and geographic mix.
Display
Publishers typically see 15–25% higher CPMs vs. industry average through our unified header bidding, thanks to more demand competition per impression.
Video
Outstream video delivers 5–10× the CPM of standard display. Publishers without existing video content unlock this premium inventory with zero production cost.
Native
Native ads average 3–5× higher CTR than display, driving better advertiser results and enabling publishers to charge premium rates for engaged inventory.
In-Image
Publishers monetize photo-heavy pages that previously had no ad inventory. In-image CPMs are typically 2–3× higher than standard display in the same position.
Audio News Reader
Publishers report 2–3× longer time-on-site for listeners, plus a completely new premium audio inventory stream with pre-roll CPMs 2–4× higher than display.
All Formats Combined
Publishers running all five formats with Babel Media's optimization see an average 30% revenue lift within 90 days of going live — with no additional operational cost.
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Growing with Babel Media
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